TETONS
TETONS is an elite ski resort located on the Grand Tetons outside of Jackson, WY. With terrain only meant for experts, TETONS has spared no expense on the highest quality accommodations, technology, and swag for its extreme customers.
The TETONS letter mark is inspired from the unique silhouette created by the monumental mountain range and has been created to feel active and powerful. In juxtaposition, the TETONS text was chosen to be less threatening to help target families who excel at extreme sports. The TETONS visual theme is based on the shapes made from the figure 8 pattern of ski/snowboard tracks on a fresh snow day.
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